Digital + Social

Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family

More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.

Some of the main challenges we face with email

It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools

Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program

Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.

Given how complex marketing has become, it

Tips for sprucing up your email marketing creative this holiday season

The Internet is about exclusivity and urgency

For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers