Digital + Social

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.

Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you

In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What

If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.

Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons