Digital + Social

It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools

Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program

Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.

Given how complex marketing has become, it

Tips for sprucing up your email marketing creative this holiday season

The Internet is about exclusivity and urgency

For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers

Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.

By his own admission, Chris Sentz, Internet marketing specialist Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn

The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That