Digital + Social
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Email
Verizon Wireless Cuts Support Costs with Welcome Email Program
Many marketers forget that email can do much more than help you sell your products or services. It can also reduce your customer service and call center costs, as Verizon Wireless found out with its welcome campaign.
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Email
Five Signs It’s Time to Change Your Email Template
Your template is the structure you hang your entire email marketing campaign upon. Therefore it is imperative that it be effective, powerful, flexible, and easily modifiable. Here are the top five signs that your current email template belongs on the cyber scrap heap and should be replaced
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Social
He Said What! Using Social Listening Tools
It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.
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Social
Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”
Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk
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Email
SnagAJob.com Snags Back Inactive Email Subscribers
Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.
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Email
Nine Ways to Get Customers to Fall in Love with Your Email Marketing
When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship
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Email
Rise in Email Targeting Doesn’t Mean Decline in Volume
The need to replace generic email “blasts” with targeted messaging was a key industry rallying cry during the past year. Sending fewer but more-relevant emails, the pundits declared, would lift open and clickthrough rates and reduce spam complaints, which in turn would improve senders’ reputations among the ISPs and therefore improve deliverability. Why, then, did the number of promotional emails sent by top online retailers increase 16% last year?
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Email
Healthcare Enewsletter Reform Perks Up Response
Three steps–reducing frequency, creating better content, and redesigning the template–helped lift an enewsletter’s open rates by 30%
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Email
Small Nonprofit Uses Email to Rally Against Big Utility
In this modern-day David-and-Goliath story, email rather than a slingshot helped a scrappy community group stand up to a major utility company. The group’s efforts raised awareness among legislators, the media, and the public about a proposed natural-gas pipeline that would cut across private farms and Mount Hood National Forest in Oregon.
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Email
Spam Traps and Spam Complaints: How to Steer Clear
Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them