Digital + Social

This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer

Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?

Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking

Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.

Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011.

Like most everyone in this nation, I

Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels—and how brands can glean information about what motivates their customers.

Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients.

InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can.

Email personalization is a great tactic. It’s a powerful tool for grabbing the recipient’s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider