Digital + Social

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

Adding mobile to the promotional mix helped P.F. Chang’s China Bistro’s fast-casual sister chain Pei Wei Asian Diner introduce a new menu item and gain nearly 20,000 new email subscribers in two weeks.

Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays