Digital + Social

A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.

Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant

Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.

Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.

NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.

Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle

Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.

If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.

The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.