Digital + Social

E-mail security concern MX ToolBox is expected Wednesday to launch the MX Watch E-mail Performance Index, which it claims is the first-ever index charting the overall health and performance of thousands of e-mail systems worldwide.

As expected, the responses came quickly concerning e-mail software concern ExactTarget

Yahoo has replaced AOL as the No. 1 e-mail box provider with 23% market share up from 19% a year ago, compared to AOL which has 15% of the market compared to 20% a year ago, e-mail service provider Epsilon Interactive reported yesterday.

Add Wisconsin to the growing list of states considering legislation that threatens to wipe legal, adult-oriented commercial content out of e-mail.

Wisconsin lawmakers are considering a bill that would set up a so-called child-protection do-not e-mail registry similar to those in use in Utah and Michigan.

While news of Epsilon Interactive

As reported elsewhere in this issue of Magilla Marketing, Hawaii legislators reportedly decided the state

Well, we finally found the idiots who respond to spam. They’re apparently getting penis operations.

From the just-when-you-think-you

Tech Web site CircleID.com ran a blog post by Meng Wong, best known as the lead developer of e-mail authentication scheme SPF, in which Wong predicts eliminating phishing will require e-mail box providers to move to a whitelist-only model:

“Just so you know where I’m coming from, the foremost concern in my mind is this: The final solution to the phishing problem requires that people use a whitelist-only, default-deny paradigm for e-mail.

Alliance Data Systems Corp.