Digital + Social

After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.

A group of anonymous anti-spam activists is attempting to pick up in the war against e-mail spam where now-defunct start-up Blue Security left off after it went down in flames last week.

You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.

While some in tech circles lamented anti-spam company Blue Security

Besides obvious words and phrases such as Viagra and penis enlargement, there are a whole slew of not-so-obvious words that can trigger spam filters, according to British company Email Reaction.

South Korean authorities reportedly have arrested a man suspected of running network of 16,000 zombie computers to send 18 million spam e-mails to 133 countries a day.

Spam

E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a recent study by eROI.

What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.