Digital + Social

Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.

Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.

E-mail acquisition clickthrough rates have risen from 6% to 8%, according to the U.K. Direct Marketing Association’s National E-mail Benchmarking Survey.

InfoUSA has acquired Digital Connexxions, an e-mail marketing company that specializes in the small-to-medium market and the publishing industry.

Merkle Inc. has appointed Eric Kirby senior vice president and general manager of Merkle|Quris, its e-mail marketing division.

The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.

In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.

For the latest example of how ridiculously ineffective Utah

Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.

Want to see a real-life example of how not to use e-mail appending?

Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.

Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com