Digital + Social

E-mail acquisition clickthrough rates have risen from 6% to 8%, according to the U.K. Direct Marketing Association’s National E-mail Benchmarking Survey.

InfoUSA has acquired Digital Connexxions, an e-mail marketing company that specializes in the small-to-medium market and the publishing industry.

Merkle Inc. has appointed Eric Kirby senior vice president and general manager of Merkle|Quris, its e-mail marketing division.

The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.

In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.

For the latest example of how ridiculously ineffective Utah

Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.

Want to see a real-life example of how not to use e-mail appending?

Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.

Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com

False-positive spam filtering, despite improvements, continues to plague U.S. e-mailers according a study from Lyris Technologies.

Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.