Digital + Social

With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.

Notably absent from JupiterResearch

We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.

Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.

InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.

Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.

A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against it.

Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.

Quick, can you guess how many people non-spamming e-mail marketing is responsible for employing?

You

Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.