Digital + Social

It

OK, so I made the thought-leader title up. But it wouldn

Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

E-mailers can expect to see their campaigns

A Prankster

While Barack Obama

A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.

Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm

What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.

Say one thing for John Halloran: He doesn