Digital + Social

Four years before he became infamous as “Client No. 9,” disgraced former New York Governor Eliot Spitzer’s utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo for anyone who cared to see it.

GOT Corp. decided it has got to get rid of that name.

The e-mail marketing software on-demand provider has rebranded itself to Campaigner, the name of its product.

Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.

When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense.

Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata.

At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up.

And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels

It

OK, so I made the thought-leader title up. But it wouldn

Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

E-mailers can expect to see their campaigns