Digital + Social

From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed.

Can anyone guess what

Multiple e-mail service providers announced new clients yesterday.

Recipients may click

For a great example of an empty boogeyman quote aimed at smearing the pro-marketing opposition look no further than Todd Paglia, executive director of environmental group ForestEthics.

E-mail service provider iPost today announced it has launched Autotarget predictive analytic technology.

E-mail certification firm Goodmail Systems yesterday announced a new service that allows businesses such as insurance firms, financial institutions and healthcare companies to have proof electronic messages were delivered.

When people think of social networking sites they usually don’t consider e-mail as part of the equation. However this will soon change, especially in light of recent announcements for upgraded social networking sites by Yahoo and Google.

Four years before he became infamous as “Client No. 9,” disgraced former New York Governor Eliot Spitzer’s utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo for anyone who cared to see it.

GOT Corp. decided it has got to get rid of that name.

The e-mail marketing software on-demand provider has rebranded itself to Campaigner, the name of its product.

Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.