Watch the Video:

Wharton School Marketing Professor David Bell discusses how marketers can create digital marketing strategies that will drive short- and long-term success in today’s digital economy.

Quickly Learn:

• The Pain Points Marketers Face in Creating a Digital Strategy
• Strategies and Pitfalls in Online and Offline Distribution
• 3 Common Digital Marketing Mistakes
• Finding the Right Tone of Voice to Speak to Customers
• Content Marketing Strategies for Digital Marketing