Dentsu Holdings USA has acquired Innovation Interactive LLC, a provider of global services and technology for search marketing, social media and audience targeting. Terms of the acquisition were not announced.
Innovation Interactive consists of three operating units: 360i, a digital marketing agency; SearchIgnite, a paid search management technology; and Netmining, an audience optimization platform. The company, which maintains nine offices in four countries, will continue to operate under the leadership of co-CEOs Will Margiloff and Bryan Wiener, who will report to Tim Andree, president and CEO of Dentsu Holdings USA, Inc.
Innovation Interactive will become a wholly-owned subsidiary of Dentsu Holdings USA. The company, which was founded in 2002, employs 300 people. It is headquartered in New York, and has offices in Europe and Asia.
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