CONSUMER-MARKETING | TECHNOLOGY

What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.

The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.