To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards ...
Audi of America, Inc. and the American Film Institute's AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week ...
Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year's contest plus a trip to any Texas Rangers home game. The sweepstakes will be the ...
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York's Ford Center for the Performing Arts to the Hilton Theatre. Consumers can ...
Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack's Stuff instant-win game The Win Jack's Stuff game offers ...
Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks' Rapsody and Ticketmaster. The promotion ...
Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will ...
Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A ...
Staples is the latest brand to appear in a product placement deal on NBC's smash reality show The Apprentice. The episode, which airs tonight at 9, tasks Apprentice candidates with inventing a new office product for Staples that will help make desk ...
Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites ...
