Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events ...
Eastman Kodak Co. is leveraging its longtime alliance with the Walt Disney Co. for an on-pack sweeps celebrating Disneyland's 50th anniversary. The sweepstakes will award trips to the original Disneyland in Anaheim, CA and the newest park in Hong Kong. ...
RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in ...
Ben & Jerry's Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry's serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry's piggybacks the ...
Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.' Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps ...
Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and ...
American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. ...
After 28 years, 'The Force' still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars ...
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western's loyalty ...
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country's longest running KitchenAid model. And, it's dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on ...
