CONSUMER-MARKETING | RETENTION

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.

Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.

Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.

Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.

The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments.

If hard benefits represent the rational, tangible side of the value exchange in the eyes of your customers, then what about the benefits that appeal to the emotional, personal side of the relationship? Do soft benefits matter?

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.