CONSUMER-MARKETING | ENGAGEMENT

Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.' Harry Potter and the Sorcerer's Stone, Atlanta-based Coke kicks

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting

Event marketing helps push spending 7.1 percent.

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

Traditional brands regain the spotlight as spending rises 9.0 percent.

The need for results sends P-O-P spending up 18.1 percent.

General Mills, Get Music had shoppers dancing in the aisles.

True North acquisition extends Interpublic's dominance in the promotion market.