Mall Hopping
Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer
Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer
New Line Cinema's The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees
Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,
Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive
In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
Don't blink or you'll miss them. Seriously. PROMO'S four-hour run through one of Stop & Shop's Norwalk, CT, stores was a lesson in the clean store policies
Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.
When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While
Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty