upfront
A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,
A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,
M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over
What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.
You don't need a TV to watch Scooby-Doo anymore or Blue's Clues or Sesame Street, for that matter. They'll all be coming to a town near you soon enough.
The best marketing events create an experience in which consumers become so engaged that they drive the event's momentum and its success. The challenge
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up
It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
Convenience store retailers have spent most of the last 20 years sitting and watching. They've sat around as CPG makers focused first on grocery stores,