Cola Stars
Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time
CONSUMER-MARKETING | ENGAGEMENT
Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
TV, Cable: Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's
Home Video: Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release
Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release
Feature Film: Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
Fairy Tale Ending
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO's Entertainment Marketing Awards the way DreamWorks
Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
