Kellogg’s Special K Red Berries Takes to the Road
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
Broadcast networks brought in a record $9.3 billion at this year's upfront, the annual spring selling period when the six nets present their fall lineups
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working