Mervyn’s Rocks Back-to-School with Scholastic
Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program
Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program
Marketing conglomerate Alloy will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen girls
Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through
Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially
No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school
VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,
Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders