Hundreds Soap Up for Old Spice Body Wash
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with
Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen
Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins
A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your
A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship.
SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren't
Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall
Domino's Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything