Mattel Dangles Free Cell Phones to Attract Tween Girls
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin' Out line of My Scene
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin' Out line of My Scene
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest.
KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time
Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever's Brut line of men's deodorants for $55 million. The deal is expected
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,
Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to