Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx's Blue Cash to viewers. Through Dec. 19, Blue Cash from
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate
TV network ABC has formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming. The deal lets
This month Toys 'R' Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps
Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants