Chrysler Uses CDs as Giveaways
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator
Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season
The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the
FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this
It's growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It's growing smart: Stores are built in
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering