CONSUMER-MARKETING | ENGAGEMENT

RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald's

WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

SMILE! YOU'RE ON HEWLETT-PACKARD'S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,

Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC's Trading Spaces to tout its sweepstakes