Channel Surfing
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last
If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and ...
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and ...
HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated ...
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father's Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding ...
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,