General Foods International has launched an essay contest in honor of National Women's Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand's first essay contest, which ...
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB's wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. ...
NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and ...
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...
Cable network A&E touts its series Growing Up Gotti with street promos in six cities. Women dressed like Mob daughter Victoria Gotti (whose current life is chronicled in the show) visit high-traffic areas to hand out "BisGOTTI" individually wrapped ...
NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...
Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the ...
Even before Janet Jackson's infamous "wardrobe malfunction," the National Football League had decided to make its entertainment events more football oriented, starting with this season's NFL Opening Kickoff special. The league said it would control all ...
Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new ...
