CONSUMER-MARKETING | ENGAGEMENT

Kohl’s Premieres Radio Disney Apparel for Girls

|  by Chief Marketer Staff

Radio Disney apparel is hitting the shelves of Kohl's Department Stores just in time for back-to-school. A Kohl's shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the ...

The Partridge Family Bus Rolls into Los Angeles

|  by Chief Marketer Staff

VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the ...

PROMO MAGAZINE’S 2005 SAMPLING CHART

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

Reeling Them In

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

College Try

|  by Chief Marketer Staff

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Reeling Them In

|  by Chief Marketer Staff

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Michael Phelps: I’m Going to Disney World

|  by Chief Marketer Staff

Gold medal winners Michael Phelps and two teammates begin a month-long tour today sponsored by Disney. Phelps will be joined by Lenny Krayzelburg and Ian Crocker at Walt Disney World Resort in Florida where the tour begins. The three will meet and swim ...

Wrangler Dangles a Ride with Dale Earnhardt, Jr.

|  by Chief Marketer Staff

This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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