In trying to scare up some viewers for its upcoming "haunted" comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 ...
Gold'n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin' for Gold'n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The ...
Microsoft extends its "Inner Suit" ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft's Office 2004 for Mac software. The sweeps (and the ads) are built on the notion ...
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It's sponsorship of the National Guard car running on the
The distribution and dates for ICOM's TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered
Of all the immigrants who have landed on America's shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting
