CONSUMER-MARKETING | ENGAGEMENT

UPromise Adds Dry Cleaning to Loyalty Program

|  by Chief Marketer Staff

UPromise has extended its college-savings program to include dry cleaners. The company cut a deal with marketing firm Signature Channels to let UPromise’s 5 million members earn a 3% rebate from dry-cleaning bills. Rebates are deposited in members’ ...

Fuel Partnership Pumps Up Premiums

|  by Chief Marketer Staff

With the price of gasoline skyrocketing higher each week, premiums that lower the cost of filling the tank are sure to get attention. A program presented last week by CCISTech lets retailers without fuel outlets cross-market their grocery products with ...

AAdvantage Members Check Out Vegas Sweeps

|  by Chief Marketer Staff

American Airlines is running an online sweeps to teach AAdvantage members about its check-in services. The Vegas Check-In Challenge will award a grand prize of 50,000 AAdvantage miles, a trip for two to Las Vegas and entry in Harrah’s separate Set for ...

The Gift of Music: New Cards for Digital Downloads

A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed ...

Microsoft Tour Targets Families at Play

|  by Chief Marketer Staff

Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows' new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household ...

Merrill Lynch Dangles Million Dollar Makeover

|  by Chief Marketer Staff

Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize ...

Walgreens Tour Touts Health Screenings

|  by Chief Marketer Staff

It's officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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