CONSUMER-MARKETING | ENGAGEMENT

Hallmark Rides Polar Express

|  by Chief Marketer Staff

Christmas comes early to Hallmark's Gold Crown stores this year with a merchandise push tied to Warner Bros.' Polar Express. Santa stars in stores' sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night ...

Huggies Tours Wal-Mart with Meredith

|  by Chief Marketer Staff

Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit 'n Fun program targets moms of children 12 months to three years—the prime ...

Visa Teams with National Treasure in Mega Promos

|  by Chief Marketer Staff

Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney's 'Treasure' The integrated campaign, which ...

RIF Partners in Unfortunate Events Contest

|  by Chief Marketer Staff

As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own ...

P&I Postscripts

|  by Chief Marketer Staff

BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider ...

Casino Opens Wampum Store

|  by Chief Marketer Staff

Foxwoods Resort Casino has opened its 3,700 sq. ft. Wampum Rewards Mega Store to bring its player incentive program to new levels. The new store features brand names such as Sony, Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen Aid, ...

Rewards Network 3Q Revenue Dips 7%

|  by Chief Marketer Staff

Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in ...

Dual Rewards Programs Dangling Seal Concert

|  by Chief Marketer Staff

JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program. To ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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