Ford Motor Co. will showcase the 2005 Mustang on UPN's reality series America's Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be ...
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through ...
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association's first international marketing campaign. Dubbed America's Greatest Cities, the association brings together convention ...
As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
