Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores. The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by "sensory therapy" ...
Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. ...
McDonald's hosts its third annual World Children's Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children's charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children's Day ...
Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its ...
Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the ...
Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The "Clean. Soft. Fresh. Moments." online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets ...
Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays ...
Donald Trump is everywhere and now his famous New York hotel is being trumpeted in an Office Depot sweepstakes promotion targeting the office products and services company’s small business customers. The promotion kicked off last weekend and runs ...
Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help "retain and better ...
Marriott International is offering customers who purchase a gift card or gift certificate during a limited time frame the opportunity to buy Nestle European chocolates for a bargain. Between Nov. 12 and Valentine’s Day 2005, gift card buyers can ...
