CONSUMER-MARKETING | ENGAGEMENT

Bush Re-election Pumps Up Holiday Gift Spending

|  by Chief Marketer Staff

The reelection of President George W. Bush is expected to have a positive impact on holiday gift spending, including gift cards. Before the election, consumers were expected to increase their spending this holiday season by 4.5%, a number that jumped to ...

W Hotels Partners With Chrysler

|  by Chief Marketer Staff

W Hotels Worldwide and Chrysler are partnering to offer the ultimate travel experience to W guests. The new Car Concierge will offer VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels in New York, Chicago, ...

Jack in the Box Bows Stored-Value Card

|  by Chief Marketer Staff

Jack in the Box restaurants is debuting its first stored-value card. The Jack Cash card is reloadable and available in amounts from $5 to $100 and can be purchased at any Jack in the Box restaurant or online at Jackinthebox.com. "We're always looking ...

Cupmaker Whirley Buys DrinkWorks

|  by Chief Marketer Staff

Drinkware maker Whirley Industries has acquired competitor DrinkWorks, forming the largest supplier of custom-branded stainless, plastic and souvenir drinkware. Whirley's sales staff gets DrinkWorks' designs (like Elmo, sold at Sesame Place theme park) ...

Fuse Vets Offer Youth Premiums

|  by Chief Marketer Staff

Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and ...

Simon Taps Visa, American, Cotton for Holiday Promo

|  by Chief Marketer Staff

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group's annual holiday fundraiser. Simon hosted a "Simon Evening of Giving" events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included ...

P&I Postscripts

|  by Chief Marketer Staff

BEST BUY: is giving is loyal customers Sweet Tracks, an exclusive CD featuring never-before-released songs from Elton John, Melissa Etheridge, Chris Isaak, Train, David Koz, Phantom Planet, Pete Yorn, Maroon 5 and Kenny Loggins. The CD is available free ...

Employee Attitudes Have Big Impact on Bottom Line: Study

A direct link exists between employee satisfaction, customer satisfaction and a company's financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on ...

Verizon Wireless Builds 411 Use with Sweeps

|  by Chief Marketer Staff

Verizon Wireless' "Get Up and Go" sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at 411GetUpandGo.com or via mail to win one of four grand ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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