CONSUMER-MARKETING | ENGAGEMENT

VW Testing Insurance Incentives

|  by Chief Marketer Staff

In a three-month pilot program that began Tuesday, Volkswagen of America is offering the industry's first no-charge one-year insurance policy to customers who purchase or lease selected models in Illinois and Wisconsin. VW will offer the VW In The Car ...

Vesdia Bolsters Coalition Loyalty Programs

|  by Chief Marketer Staff

Vesdia Corp. has signed a number of high-profile retailers for its coalition loyalty programs and is readying a first-quarter push for its newest program, Fundraiser Rewards. Vesdia's coalition programs add partners Avis Rent a Car System, Hickory ...

P&I Postscripts

|  by Chief Marketer Staff

TRILEGIANT LOYALTY SOLUTIONS: has partnered with Destination Rewards, Inc. to offer hotel reward cards and travel and entertainment cards to the financial services industry. TLS is a Richmond, VA-based provider of loyalty and incentive programs for a ...

Del Monte Woos Carb Counters with Vacation Prize

|  by Chief Marketer Staff

Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life ...

Company Offers Time in a Mug

TimeMug, LLC an emerging coffee tumbler manufacturer, will soon give those on the run "time" to go with their favorite morning drink. The Bridgeport, CT-based company has added a timepiece to the traditional coffee mug, opening the doors to marketing ...

Text Messages Add Up to Gift Certificates

The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with ...

Trimspa Sweeps Boasts $1 Million Prize Pool

|  by Chief Marketer Staff

Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the ...

NBC Daytime Offers Fans Loyalty Contest

|  by Chief Marketer Staff

NBC Daytime is giving fans of the network's popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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