CONSUMER-MARKETING | ENGAGEMENT

Whirlpool, Reba Tour Again for Habitat

|  by Chief Marketer Staff

Whirlpool Corp. will sponsor Reba McEntire's 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool's flagship brand is presenting sponsor of the Reba Tour, which runs ...

Starz! Offers ‘Movie Star Sweepstakes’

|  by Chief Marketer Staff

The STARZ! channel is giving consumers a chance to experience life as a celebrity as part of a new sweepstakes that offers a coast-to-coast trip with stops for spa treatments, shopping and a Broadway show in an effort to boost its subscription base. ...

Mattel Hits Primetime With American Idol Barbie

|  by Chief Marketer Staff

Hit show American Idol is extending its brand to a younger audience with a new Barbie doll line that uses role play as a key component to the fun. American Idol extends brand with new Barbie line The new Barbie, targeting kids six to nine, comes ...

Subaru Dangles SUV Through Sweeps

|  by Chief Marketer Staff

Subaru of America has launched an online sweepstakes, offering a chance to be the first consumer to own an SUV. Consumers go to B9Tribeca.com/BeFirst to enter the Be First sweepstakes and are asked for their contact info, date of birth and information ...

Thrifty Giving Away Free Car Rentals

|  by Chief Marketer Staff

To drive traffic to its Web site, Thrifty Car Rental is giving away free car rentals. Thrifty is giving away a car rental a day through May 31 Consumers enter by filling out a short survey at Thrifty.com, and can opt in to receive e-mail offers from ...

Missouri AG Sues Over Nationwide Rebate Scheme

|  by Chief Marketer Staff

The Missouri Attorney General has frozen $10 million in two bank accounts of companies allegedly using a nationwide rebate scheme to deceive consumers. The state filed suit in Jackson County Circuit Court on Feb. 16 against a Kansas City-area business, ...

Papa Johns Captures Pizza Lovers with Perks

|  by Chief Marketer Staff

A late night movie, a glass of ice-cold Coke and a slice of specialty pizza. Sound good? Papa John's International, Inc. hopes so. The pizza maker is out with about five months of promotions to get consumers into its restaurants to try out the new ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN