CONSUMER-MARKETING | ENGAGEMENT

Yahoo Offers Fantasy Players MLB Job

|  by Chief Marketer Staff

To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines ...

Scott’s, Home Depot Launch RoundUp with Sweeps

|  by Chief Marketer Staff

Scott's gets a jump on summer The Scott's Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott's RoundUp weed control brand. RoundUp Extended ...

Court TV Cracks Open $25K Prize

|  by Chief Marketer Staff

Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a "safe" in the Time Warner Center mall near Central Park and invited passers by to try ...

Top 10 Spa Destinations

|  by Chief Marketer Staff

Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon ...

The Year Ahead: Trends in Incentive Programs

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to ...

Retailers, CPGs Eye CD-ROM Gift Card

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized ...

P&I Postscripts

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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