Fulfillment house Archway Marketing Services has expanded its staff and its facilities. The Minneapolis-based company (formerly Gage Marketing Services) has hired Dan Abell as VP-information technology and Joe Rudolph as VP-finance. Abell will oversee ...
A simple box proved its mettle with executives from The Home Depot on last week's episode of The Apprentice. The do-it-yourself home improvement store plans to extend its TV experience by replicating that same "how-to" clinic for consumers this week. ...
To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it "Live It Loud with Dentyne" music experience set to tour 20 cities nationwide beginning next month. Concert ...
Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 ...
The Oscar Mayer Lunchables' brand is adding a little music to mix under a partnership with Radio Disney and RealNetworks' RealPlayer Music Store, offering consumers a chance to receive free music downloads with the purchase of a Lunchables package. ...
A&E's game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel's Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel's Wild Ride ...
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV's hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American ...
Giving proven buyers discounts may train these individuals to wait for sales rather than making purchases as soon as the first catalog of the season arrives.
There's nothing sweeter than the sound of good music. That's what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private ...
Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can ...
