CONSUMER-MARKETING | ENGAGEMENT

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

The Force is back and it's bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest ...

Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen ...

Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone -- reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which ...

Sales on promotional products jumped 4.7% last year to $16.9 billion, the highest figure ever recorded. And indicators point to a strong 2005 as well, according to the Advertising Specialty Institute's fourth quarter Industry Sales Survey. The survey ...

It won't take much to get baseball fans out to Sunday's Opening Day game between the New York Yankees and the Boston Red Sox, but Major League Baseball teams still rely on premium giveaways to get seats filled. Take the Pittsburgh Pirates for example. ...

Marriott International is giving consumers a little incentive to tone up for the summer months through a new sweepstakes, which offers a grand-prize trip to a Marriott resort anywhere in the world. Guests who make a reservation online at Marriott.com or ...

A trade association in Pittsburgh is pushing Pennsylvania's attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle's discounts "unfair trade" Giant Eagle's loyalty ...

Not too thrilled with your job and your employer? You're not the only one. A new study has found that only 50% of American workers are satisfied with their jobs, down from 60% 10 years ago. A slim few, 14% said they were "very satisfied" with their ...

Despite the popularity of digital downloads, CDs are still a hot commodity among today's consumers. But even bigger draws for music fans are CDs that come with in-pack premiums. Cover of bonus DVD in new WARCON CDs, which hits stores in April That's ...