Nextel Communications Inc. has launched the Nextel All-Star Challenge Sweepstakes, the first of three national sweepstakes that will be offered by Nextel during the 2005 NASCAR season. The sweepstakes, which began on Sunday, lets fans choose one driver ...
Lifetime Television got a little boost from Claire's Stores, Inc. to promote its new movie and an online discussion aimed at helping parents and teenagers deal with the negative effects of bullying. The network's original movie, Odd Girl Out is based on ...
U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including
Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn't the 15% to 20% jump that
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers
Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic
Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement
The January announcement of Procter & Gamble's intent to buy Gillette for $57 billion dollars made me scratch a few numbers. If one of your great grandfathers
Two months before its premiere, brands are clamoring to promote DreamWorks Animation's upcoming children's film, Madagascar. Already, the film has more
