Blues music is the latest offering under a new sweepstakes at McDonald's Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald's is teaming up for its first-ever partnership with live music brand House of Blues to ...
Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.
Chevrolet will become one of the driving sponsors behind the 2005 Country Music Association Awards in New York City, redefining and extending its 13-year relationship with the association. The announcement, made Wednesday in New York City, marks the ...
American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC's hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the ...
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft's Xbox video game system. The addition of such strong brands further leverages GameRiot's power as the leading video ...
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York ...
To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can ...
Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The "Go Organic! for Earth Day" campaign puts displays and samples in 2,500 ...
Simon Property Group is going back for second helpings on its tour of celebrity chefs. Chefs drew crowds last year This month Simon begins its second "Simon Super Chefs Live!" tour with appearances by seven chefs at Simon malls in 21 markets, and five ...
Domino's Pizza is giving consumers a chance to experience the high life—Donald Trump's life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand ...
