Marketers searching for new ways to thank clients or reward employees are moving beyond mug and hat premiums, and instead are being lured by the gift of music. Enter cardtunes, a gift that blends the traditional greeting card and full-length CD into one ...
Call it people placement as opposed to product placement. Arena Football League team owners Jon Bon Jovi and John Elway were in Hollywood last week to tape the season finale of the NBC hit series Las Vegas, and their appearance will be used as ...
McDonald's Corp. is teaming up with 4Kids Entertainment for new Happy Meal and Mighty Kids Meal premiums to feature The Cat and The Dog properties. Beginning April 15, McDonald's kids meals will feature 16 breeds of plush pals inspired by ...
Direct mortgage lender Ditech.com is leveraging its NASCAR sponsorship with a sweepstakes that dangles a $50,000 room remodel as the grand prize. Race fans and home decorating enthusiasts can enter the Ultimate Racing Room Challenge at Ditechracing.com. ...
Subway is recapturing a favorite among youngsters, offering four new Pokémon action toy premiums as part of its Kids Pak meals. The latest Subway offerings include the Crazy Pok Ball, the Deoxy Whirl, the Pokémon Lacrosse Stick and the Rayquaza Disc. A ...
DINERS CLUB: is attempting a comeback for its card created in 1950 as a way for executives to pay for meals when cash was not handy. The new card will enable customers to use the card at any merchant that accepts MasterCard, tripling the locations where ...
Toyota Motors USA subsidiary Scion is running a ride-and-drive event for the third straight year. But this year's events are taking place in smaller cities and at places its Generation Y target are more likely to hang out. Just three weeks into ...
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which ...
The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA's first promo positioning dairy as a weight-loss ...
Taco Bell is out with a national beverage promotion dangling 1 million pesos for customers who drink its exclusive Mountain Dew Baja Blast. The sweeps is the first major promotion since the new beverage, created with Pepsi, the maker of Mountain Dew ...
