Church's Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church's Chicken ...
Online job network CareerBuilder.com is building awareness of its services by bringing the Web site to life and to the streets. A Better Job Awaits 2005 kicked off in Chicago April 14 and will hit 43 of the top 50 U.S. markets before it ends in October. ...
Wireless services company Alltel has signed Extreme Makeover: Home Edition designer Ty Pennington to play a leading role in its consumer marketing programs over the next two years. The first work breaks in May when the TV star, author and designer will ...
One thousand consumers were quick to be the first in line to pre-order an exclusive version of the new Pontiac Solstice Roadster after the promotion was worked into last week's episode of The Apprentice. It took only 41 minutes to sell out of the ...
Video game advertising is hot, and the medium is only projected to grow. By 2009, advertising in video games is expected to rise to $800 million from nearly $120 million in 2004, according to The Yankee Group. That was one of the many findings ...
Consumers who need a few pointers to learn how to walk the dog or rock the baby don't have to look farther than their local F.A.S.T Yo Yo All-Star tour. To build buzz around the latest yo-yo technology, New York-based Fathom Communications has ...
Twenty-one organic brands have begun a seven-month tour to reach 3 million mainstream consumers at festivals and fairs. This is the second year for the ONE Tour 2005 (ONE stands for "Organic and Natural Experience"), which had seven brand sponsors last ...
Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new ...
Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia's new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available ...
Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner's youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, ...
