Next weekend FedEx will send 150 employees to the Aaron's 499 NASCAR race to cheer on No. 11, the new FedEx car. FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to ...
The Society of Incentive & Travel Executives (SITE) has approved a new two-year strategic plan to help guide the association and shape the future of the incentives industry. The plan, unveiled this month, consists of three main objectives. The top ...
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards ...
Capitalizing on a successful 2004 incentive, Shell Oil Products U.S. is launching take-two on its efforts to bring in new gasoline credit card holders by dangling a $25 rebate. Shell upped the ante by $5 this year from the $20 rebate it offered last ...
QSR Chick-fil-A has teamed up with HowStuffWorks to offer illustrated card sets as part of the brand's latest educational premiums in its kid's meal program. Chick-fil-A is offering five card sets that explain how certain things work promoting the ...
Audi of America, Inc. and the American Film Institute's AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week ...
TCF Bank has launched a rewards program for business checking account customers who use TCF's Check Card debit card. Business customers who register for the TCF Miles Plus Business Check Card earn one point for each dollar they spend on qualifying ...
Publix has lifted its ban on some computer-generated coupons. The chain's 851 supermarkets will again accept cents-off coupons printed from the Internet. But Lakeland, FL-based Publix still won't accept "free product" coupons distributed online. ...
Turner Network Television (TNT) and Dodge have entered into an integrated marketing partnership in support of the automaker's new Hemi powered 2006 Dodge Charger R/T. As part of the agreement, TNT is producing and airing a series of in-game vignettes ...
MyThum Interactive, a provider of mobile messaging services and Givex Corp., a card management company specializing in stored value transaction processing, have joined to offer redeemable coupons via mobile phones. The Mx-Coupon service allows marketers ...
