CONSUMER-MARKETING | ENGAGEMENT

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode.

CAMPAIGN: Speed in the City AGENCY: Grand Central Marketing CLIENT: NASCAR Without a NASCAR venue in the New York market, fans get few opportunities to

CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn't set out to earn $7 million from

As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.

Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live ...

Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the ...

Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport's 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off ...

May is The PGA of America's annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands ...

Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio's The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & ...

There is growing concern in the promotional products industry that companies outside the U.S., particularly Asian manufacturers, may be gaining ground in their attempts to bypass the domestic supplier to sell directly to both distributors and end ...