Pepsi-Cola Co.'s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long "Go Pro!" sweepstakes and continuity program that will ...
Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina's Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in ...
Maya & Miguel, those beloved Latino twins, are back injecting a little spring fever into the brand with a week full of new episodes, online interactive activities and a two-hour TV special. Scholastic Entertainment's weeklong Maya & Miguel ...
In it's first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big ...
Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra's multi-year Six Flags sponsorship. The deal, announced in January, ...
Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer's Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air ...
Sorrent, Inc., a creator and global publisher of mobile entertainment, and Twentieth Century Fox have launched a mobile entertainment suite based on the upcoming film Kingdom of Heaven. The content suite, available through several wireless carriers, ...
In its first work since signing Extreme Makeover: Home Edition designer and TV superstar Ty Pennington, Alltel wireless customers are getting the chance to win $1 million to build their own dream home. Alltel customers can enter the TXT2WIN $1 Million ...
There's no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation's troops. The Here's to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic ...
Unilever brings Degree for Men's Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three "In-Action Heroes" featured in Degree's tongue-in-cheek TV spots that purport to sell "action figures" that don't ...
