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Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.
Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.
The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.
Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.
Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
A new report reveals some surprising insight that debunks commonly held beliefs regarding incentive-based marketing.
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut's nuts.
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.
After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.